Baobab AI was founded in April 2023 by John Bradshaw.  It exists to help companies apply the power of Large Language Models and generative AI to their business opportunities.

Founder John Bradshaw is a seasoned executive, having driven strategy and digital transformation in both large and small organisations for over 15 years. 

John is the former Head of Marketing and Omnichannel (ECommerce and Financial Services) of Pick n Pay, a large South African retailer.  Prior to that he worked across Europe, India and South Africa as a strategy consultant with Bain and company.

John continues to advise companies on Strategy, Marketing and Digital Transformation.